Recently, Yahoo announced that they have integrated their main search algorithm into their local search algorithm, combining the two so that local search results now show up within the regular results page. Can make sense when you think about how mobile devices have changed the way we use search engines.
More and more people – about even just the teens of all searches, relating to Google – are using search engines for location-based mobile apps trinidad . That means more people are going to their laptops or smartphones to find and get directions to restaurants, bars, clothing stores, and more. But what does indeed this shift towards area mean for your SEO campaign? Moreover, what does indeed it mean for your business? Read on to discover.
Local SEO is very important for almost any business that operates out of a physical, brick-and-mortar location. Nevertheless, many SEOs – especially ones that put emphasis on paid placement over content-based strategies – are rushing to pitch local-specific SEO in place of global SEO. This is a reactionary try to look ahead of the contour. Here are a few things to keep in mind when pursuing local SEO.
Regardless if your company doesn’t do any online businesses, you shouldn’t forego global SEO for local. Why? Because when you look at it, local SEO is global SEO. Location-based keywords are simply just variants of the keywords for which you are already optimizing.
For example, if you are trying to list for “SEO company” and then you’re based in Portland, Oregon, then you have used the expression Portland SEO company a few times on your site or blog. Also, if your company has a physical location you probably have your address on many, if not all, of your web-site’s pages. In these situations, the internet and SEO content you’ve created is already location-based.
There are some specific techniques to local SEO, but it doesn’t differ much from global. A few few of local directories and native search engine internet pages you will need to become part of (Google Locations, for instance) but the many local SEO work is just including more location-based content on your website and blog.
A small but increasingly important part of local SEO is customer reviews. This marketing technique allows customers to share their activities with your company and raises the quantity of backlinks and attention your site gets. Be careful, though; not all press is good press, and a negative viral campaign can happen if you offer a poor product or service.
Certainly, local SEO is thrilling, however, you shouldn’t drop your traditional global SEO marketing campaign merely to hop on the local bandwagon. Incorporate some more location-based SEO content on your site and blog, create users on local directories, and offer a quality customer experience plus your local SEO marketing campaign will fall into place.